Innovation in ETF investing: A purpose-built ETF suite

Principal ETFs provide pioneering active design for a modern approach to investing.

Practicioner SVG

A practitioner’s approach to portfolio construction

Our proprietary research has designed ETFs with clear objectives for portfolio construction. Combining superior building blocks in an asset allocation framework provides the potential to enhance investor returns, mitigate risk and improve portfolio diversification across global markets.

Strategic Beta

Our suite of strategic beta ETFs are based on decades of global research that have distilled factors known for their potential to drive returns. By emphasizing certain factors, you can express specific exposures to meet dynamic investor goals and adapt to changing market conditions.